CCIM had been having an issue with retaining membership amongest its young professional memebers due to their corporate marketing and verbiage. With Rich, I wanted to get away from the corprate vibe and present him as a more approachable president for the future of the organization. No client brief was provided, so I saw an opportunity to film the interview outside the traditional office setting the past presidents had become comfortable in. The music was selected/edited to give a "smoking jacket lounge" feeling, causal, relaxed, and a make it feel a little "unpolished".