Roofing is a high-volume, fast-moving business with a lot of moving pieces: leads coming in, estimates going out, crews being scheduled, materials being ordered, inspections being logged, customers being kept up to date. Most of it gets done. Some of it gets dropped. The good operators are the ones who drop the least.
Align came in wanting to drop fewer.
The relationship started in 2024 with the public website, and it grew into everything underneath: the site that brings in their estimate requests, the company’s move from Outlook to Google Workspace, and backups that keep their records in more than one place. One person, one phone number, for all of it.
The right software for a roofing company fits the way that roofing company already works, and it starts with the parts of the day that cost the most time. Trueline, the system I’m building for Align, replaces the roofing CRM they rent with one they own. It came out of the same work: watch an office long enough as its IT person and you learn where the software should go.